As S3 lost market share, their offerings competed in the mid-range market. In some cases, the chips performed worse than software-based solutions without an accelerator. S3's first 3D accelerator chips, the ViRGE series, controlled half of the market early on but could not compete against the high end 3D accelerators from ATI, Nvidia, and 3Dfx. S3 took over the high end 2D market just prior to the popularity of 3D accelerators. These chips were popular with video card manufacturers, and their followup designs, including the Trio64, made strong inroads with OEMs. The company's first products were among the earliest graphical user interface (GUI) accelerators. It was named S3 as it was Banatao's third startup company. ![]() ![]() S3 was founded and incorporated in January 1989 by Dado Banatao and Ronald Yara.
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